Marketing to children is a multibillion dollar industry, and now a leading researcher and consultant in the field provides the essential do's and don'ts for tapping into this lucrative market. McNeal also looks at the future of the children's marketplace and discusses the concerns of consumer advocates and parents. Line drawings.
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Marketing to children is a multibillion dollar industry, and now a leading researcher and consultant in the field provides the essential do's and don'ts for tapping into this lucrative market. McNeal also looks at the future of the children's marketplace and discusses the concerns of consumer advocates and parents. Line drawings.
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