David L Siegel
Siegel has been marketing to kids for more than 20 years. After several years of classic consumer packaged goods marketing for such companies as Procter & Gamble, Bristol Myers Drackett, and others, Dave moved over to the advertising and consulting field where he became enamored with the kids marketplace. In 1998, Dave joined forces with Tim Coffey and Greg Livingston and became president of WonderGroup, now one of the leading youth marketing and advertising firms in the United States.
Siegel has been marketing to kids for more than 20 years. After several years of classic consumer packaged goods marketing for such companies as Procter & Gamble, Bristol Myers Drackett, and others, Dave moved over to the advertising and consulting field where he became enamored with the kids marketplace. In 1998, Dave joined forces with Tim Coffey and Greg Livingston and became president of WonderGroup, now one of the leading youth marketing and advertising firms in the United States. See less
David L Siegel's Featured Books