The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be ...
Read More
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
Read Less
Book Details
Seller
Sort
U.K./EUR Sellers
Price: Low to High
Price: High to Low
Condition
Condition: Reverse
Pub Date
Pub Date: Reverse
Sellers Near Me
Edition:
2012, Peter Lang Inc., International Academic Publishers
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
1433115611
ISBN-13:
9781433115615
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
18027481434
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
1433115611
ISBN-13:
9781433115615
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
17382665865
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 185 p.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Trade paperback,
New
Available Copies: 5
Details:
ISBN:
1433115611
ISBN-13:
9781433115615
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
17826570836
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 185 p.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
1433115611
ISBN-13:
9781433115615
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
16401374227
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 185 p.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Trade paperback,
Good
Details:
ISBN:
1433115611
ISBN-13:
9781433115615
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
18035347929
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Hardcover,
New
Available Copies: 6
Details:
ISBN:
143311562X
ISBN-13:
9781433115622
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
18027483986
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Hardcover,
New
Available Copies: 10+
Details:
ISBN:
143311562X
ISBN-13:
9781433115622
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
17382670983
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 185 p.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Hardcover,
New
Available Copies: 5
Details:
ISBN:
143311562X
ISBN-13:
9781433115622
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
17798250205
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 185 p.
Hide Details ▴
Edition:
2012, Peter Lang Inc., International Academic Publishers
Hardcover,
New
Available Copies: 10+
Details:
ISBN:
143311562X
ISBN-13:
9781433115622
Pages:
185
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
16401372850
Shipping Options:
Standard Shipping: $4.79
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 185 p.
Hide Details ▴
2012,
Peter Lang Inc., International Academic Publishers, New York
ISBN-13: 9781433115615
Trade paperback
2012,
Peter Lang Inc., International Academic Publishers, New York
ISBN-13: 9781433115622
Hardcover
All Editions of Fundamentals of Mobile Marketing: Theories and practices
Books by Shintaro Okazaki