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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - Banks, Ivana Busljeta (Editor), and de Pelsmacker, Patrick (Editor), and Okazaki, Shintaro (Editor)
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA ...

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising 2016, Springer Gabler, Wiesbaden

ISBN-13: 9783658140908

Trade paperback

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising 2014, Springer Gabler, Wiesbaden

ISBN-13: 9783658081317

2015 edition

Hardcover