This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, ...
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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780195071085.
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Seller's Description:
Textual tables. Minor rubbing, VG., dustwrapper. 24x16cm, (4), 385 pp. Contents: Marketing Management & the Behavioral Sciences; Explanation; Causal Explanation; Causal Temporal Modes of Explanation; Teleological Explanation: Goal Ascription, Reasons, & the Rationality Principle; Teleological Explanation: Function Ascription; Explanatory Systems of Psychology; Explanatory Systems of Sociology; Emotion: A Multidisciplinary Approach; Understanding Consumer Actions Using Social Science Sensitizing Concepts; Philosophical Controversies Underlying Explanatory Systems & Methodologies; Research Methodology; Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science.
