This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
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This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
Read Less
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very good. No dust jacket. Ex-library. Glued binding. 526 p. Irwin Series in Undergraduate Accounting. Audience: General/trade. LCCN 90019758 Type of material Book Personal name McCarthy, E. Jerome (Edmund Jerome) Main title Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. Edition 5th ed. Published/Created Homewood, Ill. : Irwin, c1991. Description xvii, 526 p. : ill.; 27 cm. ISBN 0256093237 LC classification HF5415. M378 1991 Related names Perreault, William D. LC Subjects Marketing. Notes Includes bibliographical references (p. 487-506) and indexes. Series Irwin series in marketing Dewey class no. 658.8
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
