This text focuses on the principles of marketing, emphasizing marketing and marketing strategy planning with the ultimate aim of meeting customer needs. Topics covered include: marketing's links with other functional areas such as finance and POM; distribution, customer service and logistics; wholesaling and retailing; marketing's role in building relationships; integrated marketing communications (IMC); and the expanding role of information technologies in all areas of marketing.
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This text focuses on the principles of marketing, emphasizing marketing and marketing strategy planning with the ultimate aim of meeting customer needs. Topics covered include: marketing's links with other functional areas such as finance and POM; distribution, customer service and logistics; wholesaling and retailing; marketing's role in building relationships; integrated marketing communications (IMC); and the expanding role of information technologies in all areas of marketing.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780256127461.
