Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical ...
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Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect???, a subscription-based learning service accessible online through personal computer or tablet.
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Add this copy of Ise Essentials of Marketing to cart. $50.91, fair condition, Sold by EB-Books LLC rated 3.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2020 by McGraw-Hill Education.
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Add this copy of Ise Essentials of Marketing to cart. $56.90, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw-Hill Interamericana de Espaņa S. L.
Add this copy of Ise Essentials of Marketing to cart. $57.36, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw-Hill Interamericana de Espaņa S. L.
Add this copy of Ise Essentials of Marketing to cart. $57.36, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw-Hill Interamericana de Espaņa S. L.
Add this copy of Ise Essentials of Marketing to cart. $57.36, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw-Hill Interamericana de Espaņa S. L.
Add this copy of Ise Essentials of Marketing to cart. $102.64, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2020 by McGraw-Hill Education.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $206.95, new condition, Sold by textsforsale rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2020 by McGraw-Hill Education.
Add this copy of Essentials of Marketing to cart. $62.43, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2018 by McGraw-Hill Education.
Add this copy of (Ise) Essentials of Marketing to cart. $63.06, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by McGraw-Hill Education.
