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Essentials of Marketing - Loose Leaf - Perreault, William D, and Cannon, Joseph P, and McCarthy, E Jerome
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"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

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Essentials of Marketing - Loose Leaf 2020, McGraw-Hill Companies

ISBN-13: 9781264024063

17th edition

Loose-leaf