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Entry Strategies for International Markets

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Entry Strategies for International Markets - Root, Franklin R
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Finally, a practical, hands-on guide to meeting the challenges of entering and succeeding in international markets. The book covers all aspects of market entry including exporting, investment, licensing, and contractual agreements. Managers at all levels of decision-making will reap the benefits of this invaluable handbook and indispensable resource.

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Entry Strategies for International Markets 2000, Lexington Books, New York, NY

ISBN-13: 9780029269039

2nd Revised, Expanded edition

Hardcover

Entry Strategies for International Markets 1998, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787945718

Revised & Expanded edition

Trade paperback

Entry Strategies for International Markets 1994, Jossey-Bass, New York, NY

ISBN-13: 9780029269046

Revised, Expanded edition

Trade paperback

Entry Strategies for International Markets 1987, Lexington Books

ISBN-13: 9780669137026

Unknown binding

Entry Strategies for International Markets 1986, Lexington Books

ISBN-13: 9780669137019

Hardcover