No single definition of international or global strategic management can hope to capture its many dimensions. In reaching decisions that affect the entire multinational enterprise system, managers use concepts and theories to formulate strategies that ae intended to create competitiveness advantages in regional and global markets. This book contains articles on one or more aspects of strategic management in the multinational enterprise. Contributions have been selected upon four criteria: multinational (transnational) ...
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No single definition of international or global strategic management can hope to capture its many dimensions. In reaching decisions that affect the entire multinational enterprise system, managers use concepts and theories to formulate strategies that ae intended to create competitiveness advantages in regional and global markets. This book contains articles on one or more aspects of strategic management in the multinational enterprise. Contributions have been selected upon four criteria: multinational (transnational) enterprise; a top-management perspective encompassing the entire multinational enterprise system; normative, decision-making emphasis useful to international managers; and regency of publication interpreted as no earlier than 1985.
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