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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer - Stone, Merlin, and Foss, Bryan, and Bond, Alison
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Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer 2004, Kogan Page, London

ISBN-13: 9780749442927

Trade paperback