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Crm in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

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Crm in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work - Stone, Merlin, and Foss, Bryan
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CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

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Crm in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work 2002, Kogan Page, London

ISBN-13: 9780749436964

Hardcover