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Successful Customer Relation Marketing: New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers

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Successful Customer Relation Marketing: New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers - Stone, Merlin, and Foss, Bryan
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This is essential reading for marketing, customer care and IT directors and for students.

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Successful Customer Relation Marketing: New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers 2001, Kogan Page

ISBN-13: 9780749435790

Hardcover