To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.
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To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1950grams, ISBN: 9780078028977.
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Good. Contains: Illustrations. Includes illustrations. Intended for college/higher education audience. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Good. All orders ship by next business day! This is a used hardcover book. Has markings on pages. Pages have moderate wear. Dust jacket (if applicable) is not included. The cover/boards have moderate wear. Spine has been opened/creased. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
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Good. We flipped through this book and didn't notice any notes or underlines. The cover has visible markings and wear. This is a hardcover copy. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
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New in new dust jacket. 1760 p. Audience: College/higher education. Brand new textbooks only. Will ship within 24 hours of order. Customer satisfaction guaranteed.
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