To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective, catapults the reader into the business practices of the 21st century.
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To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective, catapults the reader into the business practices of the 21st century.
Read Less
Add this copy of Advertising and Promotion (International Edition) to cart. $10.03, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2014 by McGraw-Hill Education (Asia).
Add this copy of Advertising & Promotions, 10e to cart. $10.95, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by McGraw-Hill Education.
