"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly ...
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"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
Good
Available Copies: 10+
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
18024509370
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
Good
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
18134491000
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
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Available Copies: 4
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
18115383572
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Edition: 2014, McGraw-Hill Education
Loose-leaf,
New
Details: ISBN:
0077512618
ISBN-13:
9780077512613
Pages:
1760
Edition:
10th edition
Publisher:
McGraw-Hill Education
Published:
22 Jan 2014
Language:
English
Alibris ID:
16215076224
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
Good
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
18109473383
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
Fine/Like New
Available Copies: 8
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
17796040253
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
Very Good
Available Copies: 5
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
18067998984
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Edition: 2017, McGraw-Hill Education
Paperback,
New
Details: ISBN:
1260152308
ISBN-13:
9781260152302
Pages:
896
Edition:
11th edition
Publisher:
McGraw-Hill Education
Published:
2017
Language:
English
Alibris ID:
18119017539
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Edition: 2020, McGraw-Hill Companies
Loose-leaf,
Good
Details: ISBN:
1264075065
ISBN-13:
9781264075065
Pages:
848
Edition:
12th edition
Publisher:
McGraw-Hill Companies
Published:
2020
Language:
English
Alibris ID:
17971561712
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ISBN-13: 9781266854668
13th edition
Loose-leaf
ISBN-13: 9781264075065
12th edition
Loose-leaf
ISBN-13: 9781260152302
11th edition
Loose-leaf
ISBN-13: 9780077512613
10th edition
Loose-leaf
All Editions of Loose Leaf for Advertising and Promotion
