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Mass media and business Books

The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand The Guide to Earned Media:...

Annie Pace Scranton
Buy from $27.66

Social Media Management: Persuasion in Networked Culture Social Media Management:...

Ben Shields
Buy from $33.12

Buzzmarketing: Get People to Talk about Your Stuff Buzzmarketing: Get People to...

Mark Hughes
Buy from $1.85

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying The Media Handbook: A...

Helen Katz
Buy from $9.57

The Handbook of Communication and Corporate Reputation The Handbook of Communication...

Craig E. Carroll (Editor)
Buy from $61.17

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand Make It Rain!: How to Use the...

Areva Martin, Donna Beech
Buy from $8.79

The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose The PR Crisis Bible: How to...

Robin Cohn
Buy from $10.16

How Come No One Knows about Us?: The Ultimate Public Relations Guide: Tactics Anyone Can Use to Win High Visibility! How Come No One Knows about...

Robert Deigh
Buy from $9.27

Publicity & Media Relations Checklists Publicity & Media Relations...

David R Yale
Buy from $9.37

No Comment!: An Executive's Essential Guide to the News Media No Comment!: An Executive's...

David W Blohowiak
Buy from $101.78

Media Training 101: A Guide to Meeting the Press Media Training 101: A Guide...

Stewart
Buy from $8.19

Don't Talk to the Media: 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter Don't Talk to the Media: 29...

Gerard Braud
Buy from $10.88

PR 2.0: New Media, New Tools, New Audiences PR 2.0: New Media, New Tools,...

Deirdre K Breakenridge
Buy from $5.10

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World Agile PR: Expert Messaging in...

Marian Salzman, The Pr
Buy from $10.00

Media Strategies: Managing Content, Platforms and Relationships Media Strategies: Managing...

Jane Johnston, Katie Rowney
Buy from $32.19

Media Relations: Issues and Strategies Media Relations: Issues and...

Jane Johnston
Buy from $6.62

Manage the Media: (Don't Let the Media Manage You) Manage the Media: (Don't Let...

William J Holstein
Buy from $10.87

Media, Organizations and Identity Media, Organizations and...

Professor Lilie Chouliaraki, M Morsing (Editor)
Buy from $23.21

Public Relations Writing Public Relations Writing

James Mahoney
Buy from $11.01

On Deadline: Managing Media Relations On Deadline: Managing Media...

Carole Howard
Buy from $4.72

Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis Keeping Cool on the Hot Seat:...

Judith C Hoffman
Buy from $7.99

Media isn't a four letter word : a guide to effective encounters with the members of the fourth estate Media isn't a four letter...

David J. Shea, John F. Gulick
Buy from $7.99

Media Training A-Z: A Complete Guide to Controlling Your Image, Message & Sound Bites Media Training A-Z: A...

Tj Walker
Buy from $9.01

Influencing Public Attitudes: Direct Communication Strategies That Reduce the Media's Influence on Public Decision-Making Influencing Public Attitudes:...

Chester Burger (Designer), James Lukaszewski
Buy from $12.99

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