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Consumer profiling Books

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 The Age of Surveillance...

Professor Shoshana Zuboff
Buy from $7.40

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning Cutting-Edge Marketing...

Rajkumar Venkatesan, Paul Farris
Buy from $24.40

Your Data, Their Billions: Unraveling and Simplifying Big Tech Your Data, Their Billions:...

Jane S Hoffman
Buy from $8.49

Database Marketing: Analyzing and Managing Customers Database Marketing: Analyzing...

Robert C Blattberg, Byung-Do Kim
Buy from $18.45

Adobe Analytics for Dummies Adobe Analytics for Dummies

David Karlins, Eric Matisoff
Buy from $9.47

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Social Media Analytics:...

Marshall Sponder
Buy from $4.94

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Superconsumers: A Simple,...

Eddie Yoon
Buy from $9.53

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power The Aisles Have Eyes: How...

Joseph Turow
Buy from $9.92

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience The High Roller Experience:...

David Norton
Buy from $22.74

The Cambridge Handbook of Consumer Privacy The Cambridge Handbook of...

Professor Evan Selinger (Editor), Jules Polonetsky (Editor)
Buy from $31.27

The Business of Choice: Marketing to Consumers' Instincts The Business of Choice:...

Matthew Willcox
Buy from $10.15

Niche Envy: Marketing Discrimination in the Digital Age Niche Envy: Marketing...

Joseph Turow
Buy from $4.73

The Right Clients: Choose who you work with, reclaim your energy and lead with authenticity The Right Clients: Choose who...

Chet Morjaria
Buy from $6.99

Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders Marketing and Sales Analytics...

Cesar Brea
Buy from $13.17

Customer Data Sharing Frameworks: Twelve Lessons for the World Customer Data Sharing...

Anton Didenko, Natalia Jevglevskaja
Buy from $67.51

Child Data Citizen: How Tech Companies Are Profiling Us from Before Birth Child Data Citizen: How Tech...

Veronica Barassi
Buy from $16.30

How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI How to Use Customer Data:...

Sachiko Scheuing
Buy from $44.44

Consumer Vulnerability: Conditions, Contexts and Characteristics Consumer Vulnerability:...

Kathy Hamilton (Editor), Susan Dunnett (Editor)
Buy from $54.08

Voice-Of-The-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay Voice-Of-The-Customer...

Ernan Roman
Buy from $9.76

The Burden of Choice: Recommendations, Subversion, and Algorithmic Culture The Burden of Choice:...

Jonathan Cohn
Buy from $27.00

Creating Value with Data Analytics in Marketing: Mastering Data Science Creating Value with Data...

Peter C Verhoef, Edwin Kooge
Buy from $54.73

The Psychology of Consumer Profiling in a Digital Age The Psychology of Consumer...

Barrie Gunter
Buy from $60.78

Profiling Machines: Mapping the Personal Information Economy Profiling Machines: Mapping...

Greg Elmer
Buy from $10.90

Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships Advanced Database Marketing:...

Koen W. De Bock, Kristof Coussement (Editor)
Buy from $50.69

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