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Aradhna Krishna
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The Human Element: Overcoming...
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The Why of the Buy: Consumer...
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Stefani Bay
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The Last Mile: Creating...
Dilip Soman
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Customer Obsessed: A Whole...
Eric Berridge
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Global Marketing and...
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Customer Centricity: Focus on...
Peter Fader
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The Jobs to Be Done Playbook:...
Jim Kalbach,
Michael Schrage (Foreword by)
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Secondhand: Travels in the...
Adam Minter
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Consumed: How Markets Corrupt...
Benjamin R Barber
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Designing Products People...
Scott Hurff
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Social Media Marketing for...
Shiv Singh
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The Cultural Intelligence...
David Livermore
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The Consumer Society Reader
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The Expert Guide to Retail...
Kiran Gange
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Marketing Metaphoria: What...
Gerald Zaltman,
Lindsay H Zaltman
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Microeconomics and Behavior
Robert H Frank
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Shop 'Til You Drop: Consumer...
Dr. Arthur Asa Berger
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Understanding Consumer...
Thomas J Reynolds (Editor),
Jerry C Olson (Editor)
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Be Your Customer's Hero: Real...
Adam Toporek
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Visibility Marketing: The No...
David Avrin,
Jeffrey Gitomer (Foreword by)
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Data Science for Marketing...
Mirza Rahim Baig,
Gururajan Govindan
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The Frictionless Organization...
Bill Price,
David Jaffe
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Superfandom: How Our...
Zoe Fraade-Blanar,
Aaron M. Glazer
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