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Mathew Sweezey
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Peter Fader,
Bruce G S Hardie
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Laddering
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Handbook of Consumer...
Curtis P Haugtvedt (Editor),
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Consumer Behavior
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Maria Cronley
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Brand Hijack: Marketing...
Alex Wipperfurth
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Enterprise Sales and...
George Palmatier,
Colleen Crum
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A / B Testing: The Most...
Dan Siroker,
Pete Koomen
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Buyology: Truth and Lies...
Martin Lindstrom
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MBA in a Day: What You Would...
Steven Stralser
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Marketing to the Affluent
Dr. Thomas J Stanley
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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The Art of Pricing: How to...
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Marketing Theory: Foundations...
Shelby D Hunt
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What Customers Crave: How to...
Nicholas Webb
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Brand Thinking and Other...
Debbie Millman,
Rob Walker (Foreword by)
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The Business of Choice:...
Matthew Willcox
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Hooked: How to Build Habit...
Nir Eyal
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The End of Fashion
Teri Agins
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Dealers of Lightning: Xerox...
Michael A Hiltzik
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Marketing Metrics: The...
Paul Farris,
Neil T Bendle
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Market Response Models:...
Dominique M Hanssens,
Leonard J Parsons
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Decoded: The Science Behind...
Phil P. Barden
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