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Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business Superfans: The Easy Way to...

Pat Flynn
Buy from $12.73

Nudge: Improving Decisions About Health, Wealth and Happiness Nudge: Improving Decisions...

Richard H. Thaler, Cass R Sunstein
Buy from $3.48

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
Buy from $8.34

The Wisdom of Crowds The Wisdom of Crowds

James Surowiecki
Buy from $5.58

Competing Against Luck: The Story of Innovation and Customer Choice Competing Against Luck: The...

Clayton M Christensen, Taddy Hall
Buy from $8.07

The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company The Seven Pillars of Customer...

Wayne McCulloch
Buy from $19.97

The Effortless Experience: Conquering the New Battleground for Customer Loyalty The Effortless Experience:...

Matthew Dixon, Nicholas Toman
Buy from $5.99

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Using Behavioral Science in...

Nancy Harhut
Buy from $31.71

Purple Cow, New Edition: Transform Your Business by Being Remarkable Purple Cow, New Edition:...

Seth Godin
Buy from $8.99

The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
Buy from $22.03

Secret Service: Hidden Systems That Deliver Unforgettable Customer Service Secret Service: Hidden...

John R Dijulius
Buy from $7.99

Outcomes Over Output: Why customer behavior is the key metric for business success Outcomes Over Output: Why...

Joshua Seiden
Buy from $11.14

Laws of UX: Using Psychology to Design Better Products & Services Laws of UX: Using Psychology...

Jon Yablonski
Buy from $45.22

How to Win Friends & Influence People (Miniature Edition): The Only Book You Need to Lead You to Success How to Win Friends &...

Dale Carnegie
Buy from $8.14

R.E.D. Marketing: The Three Ingredients of Leading Brands R.E.D. Marketing: The Three...

Greg Creed, Ken Muench
Buy from $9.06

Actionable Gamification: Beyond Points, Badges, and Leaderboards Actionable Gamification:...

Yu-Kai Chou
Buy from $17.78

Preachersnsneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities Preachersnsneakers:...

Benjamin Kirby
Buy from $8.43

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hacking Growth: How Today's...

Sean Ellis
Buy from $10.99

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue The Membership Economy: Find...

Robbie Kellman Baxter
Buy from $9.25

Naked Consumer: How Our Private Lives Become Public Commodities Naked Consumer: How Our...

Erik Larson
Buy from $14.78

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Predictive Analytics: The...

Eric Siegel
Buy from $8.85

Small Data: The Tiny Clues That Uncover Huge Trends Small Data: The Tiny Clues...

Martin Lindstrom
Buy from $8.04

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Strategic Writing for UX:...

Torrey Podmajersky
Buy from $21.98

Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions Onboarding Matters: How...

Donna Weber
Buy from $16.90

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