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Actionable Gamification: Beyond Points, Badges, and Leaderboards Actionable Gamification:...

Yu-Kai Chou
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The Wisdom of Crowds The Wisdom of Crowds

James Surowiecki
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Start at the End: How to Build Products That Create Change Start at the End: How to...

Matt Wallaert
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
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Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The...

Dan Ariely
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Obsessed: Building a Brand People Love from Day One Obsessed: Building a Brand...

Emily Heyward
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Purple Cow, New Edition: Transform Your Business by Being Remarkable Purple Cow, New Edition:...

Seth Godin
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Happy Money: The Science of Happier Spending Happy Money: The Science of...

Elizabeth Dunn, Michael Norton
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The Human Element: Overcoming the Resistance That Awaits New Ideas The Human Element: Overcoming...

Loran Nordgren, David Schonthal
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Nudge: Improving Decisions About Health, Wealth and Happiness Nudge: Improving Decisions...

Richard H. Thaler, Cass R Sunstein
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business Superfans: The Easy Way to...

Pat Flynn
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic The Upside of Irrationality:...

Dr. Dan Ariely
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hacking Growth: How Today's...

Sean Ellis
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Quantum Marketing: Mastering...

Raja Rajamannar
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Laws of UX: Using Psychology to Design Better Products & Services Laws of UX: Using Psychology...

Jon Yablonski
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events Narrative Economics: How...

Robert J Shiller
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Buyology: Truth And Lies About Why We Buy Buyology: Truth And Lies...

Martin Lindstrom
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The New Marketing: How to Win in the Digital Age The New Marketing: How to Win...

Cheryl Burgess, Mark Burgess
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Strategic Writing for UX:...

Torrey Podmajersky
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy The Illusion of Choice: 16 1...

Richard Shotton
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Strategic Marketing Management - The Framework, 10th Edition Strategic Marketing...

Alexander Chernev
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Superfandom: How Our Obsessions are Changing What We Buy and Who We are Superfandom: How Our...

Zoe Fraade-Blanar, Aaron M. Glazer
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The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
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100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success 100 Proven Ways to Acquire...

C Richard Weylman, Bob Burg (Foreword by)
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