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Transcultural Marketing
Marye Tharp
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Digital Renaissance: What...
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Global Marketing and...
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Purpose-Driven Pricing:...
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The Consumer Insights...
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The Consuming Instinct: What...
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Bay Area Coffee: A...
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Inside Consumption: Consumer...
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Games and Gamification in...
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Customer Science: Behavioral...
Alexander Chernev
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Behavioral Economics: The...
Philip Corr,
Anke Plagnol
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Customer-Centric Marketing:...
Aldo Cundari
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UX for Business: How to...
Joel Marsh
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Deception in the Marketplace:...
David M Boush,
Marian Friestad
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Practical Digital Marketing...
J Jonathan Gabay
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Be Your Customer's Hero: Real...
Adam Toporek
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Rubbish Theory: The Creation...
Michael Thompson
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The Customer Centricity...
Peter Fader,
Sarah E Toms
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The Customer Service Survival...
Richard Gallagher
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Brandwashed: Tricks Companies...
Martin Lindstrom
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Redefining Retail: 10 Guiding...
Philip Kotler,
Giuseppe Stigliano
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Superfandom: How Our...
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