This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
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This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
Read Less
Add this copy of Transcultural Marketing to cart. $82.26, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Routledge.
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Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 402 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white, Figures.
Add this copy of Transcultural Marketing to cart. $140.52, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by Routledge.
