Ce livre explore le r�le transformateur des strat�gies num�riques dans le marketing de l'enseignement sup�rieur, l'engagement de la communaut� et la fourniture de contenu, adapt� aux professionnels qui naviguent dans les complexit�s num�riques de l'�ducation. Il examine l'�volution du marketing num�rique, met l'accent sur les connexions authentiques et explore l'utilisation de la vid�o et des ressources num�riques pour enrichir les exp�riences d'apprentissage. Soulignant l'importance d'humaniser ...
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Ce livre explore le r�le transformateur des strat�gies num�riques dans le marketing de l'enseignement sup�rieur, l'engagement de la communaut� et la fourniture de contenu, adapt� aux professionnels qui naviguent dans les complexit�s num�riques de l'�ducation. Il examine l'�volution du marketing num�rique, met l'accent sur les connexions authentiques et explore l'utilisation de la vid�o et des ressources num�riques pour enrichir les exp�riences d'apprentissage. Soulignant l'importance d'humaniser les interactions num�riques, il propose des strat�gies pour cr�er une communaut� entre les �tudiants, les anciens �l�ves et le personnel, en passant du marketing traditionnel � une approche ax�e sur la communaut� et motiv�e par un objectif pr�cis. Avec des exemples comme les initiatives de la Columbia Business School, il fournit une feuille de route pour utiliser la technologie afin d'atteindre les objectifs d'inscription, d'augmenter la visibilit� en ligne et d'am�liorer les r�sultats �ducatifs. "Digital Heartwork" d�fend les strat�gies num�riques ax�es sur le coeur comme �tant essentielles � la r�ussite, et fournit aux lecteurs les connaissances n�cessaires pour inspirer le changement et le progr�s � l'�re num�rique.
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Seller's Description:
Fine. Text in French. Trade paperback (US). Glued binding. 384 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 384 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Text in French. Trade paperback (US). Glued binding. 384 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 384 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.