This fully revised and updated text is intended to provide the student with an accessible introduction to the basic themes and issues of marketing. Comprehensive in scope and style, it includes worked examples to illustrate major issues. Also covered are key topics and detailed insights, with practical examples. The book adopts a "how to" approach to implementing strategies and policies.
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This fully revised and updated text is intended to provide the student with an accessible introduction to the basic themes and issues of marketing. Comprehensive in scope and style, it includes worked examples to illustrate major issues. Also covered are key topics and detailed insights, with practical examples. The book adopts a "how to" approach to implementing strategies and policies.
Read Less
Add this copy of Introduction to Marketing to cart. $13.40, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by International Thomson Business Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9781861521477.
Add this copy of Introduction to Marketing to cart. $13.40, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by International Thomson Business Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9781861521477.
Add this copy of Introduction to Marketing to cart. $62.00, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Cengage Learning EMEA.
