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Strategic Sports Event Management (2nd edition)

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Strategic Sports Event Management - Masterman, Guy
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The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve ...

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Strategic Sports Event Management 2021, Routledge, Oxford

ISBN-13: 9780367494667

4th edition

Trade paperback

Strategic Sports Event Management 2021, Routledge, Oxford

ISBN-13: 9780367494650

4th edition

Hardcover

Strategic Sports Event Management 2009, Routledge

ISBN-13: 9781856175234

2nd edition

Trade paperback