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Strategic Sports Event Management: An International Approach

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Strategic Sports Event Management: An International Approach - Masterman, Guy
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Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.

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Strategic Sports Event Management: An International Approach 2004, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750659833

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