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1. Epidemiology is ...; 2. How long is a piece of string? Measuring disease frequency; 3. Who, what, where and when? Descriptive epidemiology; 4. Healthy research: study designs for public health; 5. Why? Linking exposure and disease; 6. Heads or tails?: The role of chance; 7. All that glitters is not gold: the problem of error; 8. Muddied waters: the challenge of confounding; 9. Reading between the lines: reading and writing epidemiological papers; 10. Who sank the boat? Association and causation; 11. Assembling the ...

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Managing Direct Marketing 1990, Books Books Books, Banbury

ISBN-13: 9781854520777

Hardcover