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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers - Day, George S, PhD
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The expert who coined the phrase "market-driven strategy" offers a guide to understanding and implementing the cultures, capabilities and configurations that make successful market-driven organizations outperform their rivals.

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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers 2007, Free Press

ISBN-13: 9781416584612

Trade paperback

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers 1999, Free Press, New York, NY

ISBN-13: 9780684864679

Hardcover