Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, ...
Read More
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.
Read Less
Add this copy of Practical Tourism Research [Op] to cart. $10.97, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Cabi.
Add this copy of Practical Tourism Research [Op] (Tourism Studies) to cart. $13.27, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2010 by CABI.
Add this copy of Practical Tourism Research [Op] (Tourism Studies) to cart. $38.14, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by CABI.
![Practical Tourism Research [op] - Smith, Stephen L J](https://www2.alibris-static.com/practical-tourism-research-op/isbn/9781845936327_l.jpg)
![Practical Tourism Research [Op]](https://www2.alibris-static.com/isbn/9781845936327_t.gif)
![Practical Tourism Research [op]](https://www4.alibris-static.com/practical-tourism-research-op/isbn/9781845936327.gif)
