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Conducting Market Research for International Business - Cavusgil, S Tamer, and Riesenberger, John
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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a ...

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Conducting Market Research for International Business 2009, Business Expert Press, New York

ISBN-13: 9781606490259

Trade paperback