This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data ...
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This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
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Seller's Description:
Good. Glued binding. Paper over boards. 367 p. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white, Figures, Charts. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Good Condition. Text appears to have markings. Cover has some wear and corner bumps. Spine is in good condition. Has some minor wear. 367 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1593855958. ISBN/EAN: 9781593855956. Pictures of this item not already displayed here available upon request. Inventory No: 1561055907.
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Very Good Condition. Text appears to have markings. Cover has some wear and corner bumps. Spine is in very good condition. Has some minor wear. 367 pages. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1593855958. ISBN/EAN: 9781593855956. Pictures of this item not already displayed here available upon request. Inventory No: 1561055906.
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As New. Has bookstore stickers on spine and back cover, otherwise New condition, has light shelf wear from storage otherwise Like New inside and out. 367 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1593855958. ISBN/EAN: 9781593855956. Pictures of this item not already displayed here available upon request. Inventory No: 1561055768.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
