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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds - Gardner, Howard, Dr.
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Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully ...

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Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds 2006, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422103296

Trade paperback

Changing Minds: The Art and Science of Changing Our Own and Other People's Minds 2004, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578517091

Hardcover