A "New Yorker" writer advances the concept of focused marketing by introducing the "tipping point" theory. The strategy capitalizes on the phenomenon of a small group of consumers tipping the scales by buying a product considered "cool, " thereby triggering national buying trends.
Read More
A "New Yorker" writer advances the concept of focused marketing by introducing the "tipping point" theory. The strategy capitalizes on the phenomenon of a small group of consumers tipping the scales by buying a product considered "cool, " thereby triggering national buying trends.
Read Less
Fast shipping. Item as described. Would definitely buy from thus seller again
Bean Moreno
Sep 21, 2017
New Perspective
I found this book very enjoyable. Mr Gladwell gave 3 main points in which relate to almost all epidemics. the first was ¨ The Law of the Few¨ which was in which a social group was created and people with specific talents would fit into that group and help solve the problem. The second point was called ¨ The Stickiness Factor¨ in which people were using memories to help relay a message. This was very big through television for children. The last point was called ¨ The power of context¨. He used an example in which there were four young boys trying to rob a middle aged man, and the man had a weapon and fired at them and rebelled. This showed that the environment had an affect the each situation that had a problem. He correlated in which areas that were popular with minor crimes only had minor crimes and the major crimes in that area were down. These were just some of the main points that I found interesting in the book. I would recommend this book to many of my friends that want a different perspective on the world.
jadon
Sep 11, 2017
Great book, Great plot
This book is great for finding problems and how to solve them. Mr.Maxwell gives many real life examples that apply to everyone. This book has concepts that in which a situation is becoming difficult to control. My personal favorite is where is talks about smoking, which has affected my life personally. I greatly enjoyed this book and I hope you do also.
Karen
Jun 13, 2014
Great Book Great Condition
Very Interesting. Very observant. A really good read. But then I enjoy all of Gladwell's books.
The book itself was in perfect condition and arrived in a most timely manner. Very pleased.
Boonefork
Sep 15, 2011
Stuff You Never Thought Of
This book, along with Gladwell's "Blink" and "Outliers: The Story of Success" are outstanding reads and invoke memories of the first time I read Vance Packard's "The Hidden Persuaders" some forty years ago; the feeling that someone was sharing secrets that had always been kept from me about the world I live in. I'll read more of Malcolm Gladwell.
