The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent ...
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The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.
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Add this copy of The Audience and Business of YouTube and Online Videos to cart. $138.45, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by Globe Pequot Publishing Group Inc/Bloomsbury.
Add this copy of The Audience and Business of Youtube and Online Videos to cart. $63.01, good condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2018 by Lexington Books.
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Good. Ships same day or next. One or both corners may have minor damage or be slightly pressed in from shipping. Book has never been opened or read. Expedited shipping available at checkout for domestic orders.
Add this copy of The Audience and Business of Youtube and Online Videos to cart. $63.01, fair condition, Sold by Madison Booksellers rated 5.0 out of 5 stars, ships from HAGERSTOWN, MD, UNITED STATES, published 2018 by Lexington Books.
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Fair. Ships same day or next. A few cover marks/dents from handling. Book has never been opened or read. This is a returned copy that was never sold. Expedited shipping available at checkout for domestic orders.
Add this copy of The Audience and Business of YouTube and Online Videos to cart. $141.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Lexington Books.
Add this copy of The Audience and Business of Youtube and Online Videos to cart. $130.77, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Lexington Books.
