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The Audience and Business of YouTube and Online Videos - Ha, Louisa (Contributions by), and Abuljadail, Mohammad (Contributions by)
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This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

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The Audience and Business of YouTube and Online Videos 2020, Lexington Books

ISBN-13: 9781498576505

Trade paperback

The Audience and Business of YouTube and Online Videos 2018, Lexington Books

ISBN-13: 9781498576482

Hardcover