As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an ad man is an oversimplification that the man himself would find great objection with. First published in 1928, "Propaganda" lays out Bernays beliefs on the complex correlation between human psychology and public opinions of politics and commerce. As Bernays himself explains: "The conscious and intelligent manipulation of the ...
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As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an ad man is an oversimplification that the man himself would find great objection with. First published in 1928, "Propaganda" lays out Bernays beliefs on the complex correlation between human psychology and public opinions of politics and commerce. As Bernays himself explains: "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." "Propaganda", Bernays hugely influential work, helps to give the reader a better understanding of the profound effect of corporate and political rhetoric upon popular beliefs, a subject which is as important today as it has ever been. This edition is printed on premium acid-free paper.
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Fine. Trade paperback (US). Glued binding. 78 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 78 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Bernays spells out his undemocratic vision for how democracies should be run: by manipulating the masses. This book went a long way towards my understanding of why people do things to hurt themselves and others while thinking that it's beneficial.
I also recommend checking out the BBC's "Century of the Self."
Saundrama
Aug 29, 2009
A facinating account by one who knew and performed the art of making people think this and that for various reasons. Reading this book may cause you to examine your believes and "needs" and decide whether they are genuinly yours or ideas imposed on you by someone else. Such knowledge is an important step to freedom.