The Father of Spin: Edward L. Bernays and the Birth of Public Relations
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
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Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
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Edition: 1998, Crown Publishing Group (NY)
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Details: ISBN:
0517704358
ISBN-13:
9780517704356
Pages:
306
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Crown Publishing Group (NY)
Published:
1998
Language:
English
Alibris ID:
17802345560
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Edition: 2002, Picador USA
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Details: ISBN:
0805067892
ISBN-13:
9780805067897
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304
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Picador USA
Published:
2002
Language:
English
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17962454510
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2002, Picador USA
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0805067892
ISBN-13:
9780805067897
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304
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Picador USA
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2002
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English
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Seller's Description: Fair. An acceptable and readable copy. All pages are intact, and the spine and cover are also intact. This item may have light highlighting, writing or underlining through out the book, curled corners, missing dust jacket and or stickers.
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Edition: 2002, Picador USA
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0805067892
ISBN-13:
9780805067897
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2002
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Edition: 2002, Picador USA
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0805067892
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9780805067897
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2002
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English
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Edition: 2002, Picador USA
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0805067892
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9780805067897
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2002
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English
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Edition: 2002, Picador USA
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0805067892
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9780805067897
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2002
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Edition: 1998, Crown Publishing Group (NY)
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Details: ISBN:
0517704358
ISBN-13:
9780517704356
Pages:
306
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Crown Publishing Group (NY)
Published:
1998
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English
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Edition: 1998, Crown Publishing Group (NY)
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Details: ISBN:
0517704358
ISBN-13:
9780517704356
Pages:
306
Publisher:
Crown Publishing Group (NY)
Published:
1998
Language:
English
Alibris ID:
17950432558
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Edition: 2002, Picador USA
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0805067892
ISBN-13:
9780805067897
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304
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2002
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English
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Seller's Description: Good. Plastic film wear & noticeable sun fading. Text is mostly clean & readable.
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