Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
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Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
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Add this copy of The Father of Spin: Edward L. Bernays and the Birth of to cart. $11.24, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Picador.
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Add this copy of The Father of Spin: Edward L. Bernays and the Birth of to cart. $16.38, good condition, Sold by newlegacybooks rated 5.0 out of 5 stars, ships from Annandale, NJ, UNITED STATES, published 1998 by Crown Publishing Group (NY).
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