Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event--from webinars, tradeshows, product launches, and golf hospitality functions to user groups and customer conferences. In this handbook, an industry expert shows marketing professionals how to maximize return on investment for the dollars their companies spend on events.
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Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event--from webinars, tradeshows, product launches, and golf hospitality functions to user groups and customer conferences. In this handbook, an industry expert shows marketing professionals how to maximize return on investment for the dollars their companies spend on events.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 1419515063.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9781419515064.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9781419515064.
This book is a great help! The author guides you through everything you need to know about marketing your events and more. She obviously knows what she is talking about and shows her experience through this great book. She even includes worksheets to help you in your planning and she helps you ask yourself very important questions to make sure everything is going right.
