The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous editions Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world ...
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The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous editions Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated
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Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $13.68, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Sage Publications, Inc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781412979900.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $51.29, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Sage Publications, Inc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781412979900.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $15.25, very good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Sage Publications, Inc.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $10.98, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Sage Publications, Inc.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $10.98, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Sage Publications, Inc.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $38.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by SAGE Publications, Inc.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $115.16, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by SAGE Publications, Inc.
Add this copy of Consumer Behavior and Culture: Consequences for Global to cart. $59.76, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2010 by SAGE Publications, Inc.
