""Elements of Retail Salesmanship"" is a comprehensive guidebook written by Paul Wesley Ivey that provides practical tips and techniques for successful retail salesmanship. The book covers a wide range of topics, including how to approach customers, how to build rapport, how to effectively communicate product features and benefits, how to handle objections, and how to close sales. It also delves into the psychology of selling and provides strategies for creating a positive shopping experience for customers. The book is ...
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""Elements of Retail Salesmanship"" is a comprehensive guidebook written by Paul Wesley Ivey that provides practical tips and techniques for successful retail salesmanship. The book covers a wide range of topics, including how to approach customers, how to build rapport, how to effectively communicate product features and benefits, how to handle objections, and how to close sales. It also delves into the psychology of selling and provides strategies for creating a positive shopping experience for customers. The book is written in a clear and concise style, making it easy to understand and apply the concepts presented. Whether you are a seasoned sales professional or just starting out in the retail industry, ""Elements of Retail Salesmanship"" is an invaluable resource for improving your sales skills and increasing your success in the field.1928. In this treatise, an attempt is made to present the elements of salesmanship and show how they may be profitably applied to retail selling. The chief reason for the presentation of this book before the public was the many requests that came from salespeople in the department stores where the author lectured, asking for the incorporation of the lecture material in a permanent form. Contents: modern developments; knowing the goods; knowing the customer; elements of personality; selling process; appealing to the imagination; selling by suggestion; store system and method.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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