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Principles of Marketing: A Textbook for Colleges and Schools of Business Administration

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Principles of Marketing: A Textbook for Colleges and Schools of Business Administration - Ivey, Paul Wesley
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Excerpt from Principles of Marketing: A Textbook for Colleges and Schools of Business Administration With the advent during recent years of a buyer's market, the study of marketing has come into prominence. Getting the goods to the consumer has now become as important as the actual production Of goods, and the costs are oftentimes as great. This fact, together with the rising costs of living, has directed public scrutiny to the subject of marketing, with the aim of simplifying its machinery and lowering prices, Without ...

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Principles of Marketing: A Textbook for Colleges and Schools of Business Administration 2022, Legare Street Press

ISBN-13: 9781015863507

Hardcover

Principles of Marketing: A Textbook for Colleges and Schools of Business Administration 2022, Legare Street Press

ISBN-13: 9781015868915

Trade paperback

Principles of Marketing: A Textbook for Colleges and Schools of Business Administration (Classic Reprint) 2019, Forgotten Books

ISBN-13: 9780365229476

Hardcover

Principles of Marketing: A Textbook for Colleges and Schools of Business Administration (Classic Reprint) 2019, Forgotten Books

ISBN-13: 9781330005811

Trade paperback