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Social Marketing: Behavior Change for Good - Lee, Nancy R, and Kotler, Philip, and Colehour, Julie
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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

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Social Marketing: Behavior Change for Good 2023, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781071851647

7th edition

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