Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples ...
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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
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Seller's Description:
Fair. Trade paperback (US). Glued binding. 624 p. Contains: Illustrations. Audience: General/trade. Book text is in good condition, didn't see any marks, cover has crease, shipped with a tracking number.
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Seller's Description:
Good. Trade paperback (US). Glued binding. 624 p. Contains: Illustrations. Audience: General/trade. Book is in good condition, didn't see any marks, shipped with a tracking number.
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Fair. **PLEASE READ** The cover has curled corners. **PLEASE READ** There is a significant bend on the cover of this book! ! **PLEASE READ** There is a rip on the cover of this book. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
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