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Invention in PR - Ritchie, Adam
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* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services * Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine * Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries * Written by an award-winning PR pro, the material in this book has been presented at three international conferences and ...

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Invention in PR 2022, Routledge, Oxford

ISBN-13: 9781032107493

Trade paperback

Invention in PR 2022, Routledge, Oxford

ISBN-13: 9781032107516

Hardcover