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Invention in PR - Ritchie, Adam
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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.

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Invention in PR 2022, Routledge, Oxford

ISBN-13: 9781032107493

Trade paperback

Invention in PR 2022, Routledge, Oxford

ISBN-13: 9781032107516

Hardcover