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Focus: The Future of Your Company Depends on It - Ries, Al
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Marketing guru Al Ries, coauthor of the acclaimed bestsellers "The 22 Immutable Laws of Marketing" and "Marketing Warfare", uses real company profiles to prove that in today's rapidly evolving business environment, the most successful companies are those that remain focused on their core business.

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Focus: The Future of Your Company Depends on It 1997, HarperBusiness, New York, NY

ISBN-13: 9780887308635

Trade paperback

Focus: The Future of Your Company Depends on It 1996, HarperCollins Publishers, New York, NY

ISBN-13: 9780887307645

Hardcover

Focus: The Future of Your Company Depends on it 1996, HarperCollins Publishers Ltd, London

ISBN-13: 9780002556675

Hardcover