Advertising copywriting (4th edition)

Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words. Read More

Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words. Read Less

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1978 4th edition

ISBN:

0882441590

/ ISBN-13:

9780882441597

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• Hardcover, Fair 1978, Grid Pub. Inc. ISBN-13: 9780882441597 See Item Details ▾

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  	Edition: 1978, Grid Pub. Inc. Hardcover, Fair	Details: ISBN: 0882441590 ISBN-13: 9780882441597 Edition: 4th edition Publisher: Grid Pub. Inc. Published: 1978 Language: English Alibris ID: 18126933415	Shipping Options: Standard Shipping: $4.57 Choose your shipping method in Checkout. Costs may vary based on destination.
  Seller's Description: Fair. Book may contain some writing highlighting and or cover damage. Shipped fast and reliably!
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1990, NTC Business Books, Lincolnwood, IL ISBN-13: 9780844232003 6th edition Hardcover See All from $91.69

1978, Grid Pub. Inc., Columbus, Ohio ISBN-13: 9780882441597 4th edition Hardcover See All from $51.94